DFYF Final Logo Design

GD: Identity Package

Harleen Quinzel

Drawn with markers
Edited on Pixel editor

GD: Logo Project

Friend's Birthday Present

 

 

 

African Grey

Pencil, Graphite powder

Pixel Editor

GD: Logo Notes

Logo, Branding and Identity

Developing and understanding of branding framework

WHAT IS A BRAND?

• Brand is a "perceived" emotional corporate image as a whole, it is the reputation both claimed and perceived. 

WHAT IS BRANDING?

• A organizations brand or branding is essentially their public image
• A designer can create the framework for a brand, colors, fonts, artwork, style... but the audience completes the brand through an emotional reaction with it.

BRANDING EXAMPLES:

• Apple is an IT company that projects a humanist image, positive corporate ethics, and support of good causes.
• When people use the products they connect to the brand emotionally.

WHAT IS IDENTITY?

• Corporate Identity is compromised of the visual aspects that form the brand 
• Close attention is paid to executing a consistent experience for the viewer

WHAT IS IDENTITY DESIGN?

• The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide
• The identity can include the logo, logo variations, business cards, labels, envelopes, letterhead stationary, advertisements, tv commercials, packaging.

WHAT IS A LOGO?

• A logo is for identification 
• A logo is the simplest way a company or organization can represent itself, through the use of a mark or icon.

SUMMARY

• Brand- The perceived emotional corporate as a whole
• Identity- The visual aspects that form part of the overall brand
• Logo- Identifies a business in its simplest form via the use of a mark or icon

Logo Design 

VECTOR ART

• We create logos as vector art because it is flexible, powerful and easily edited this is important when clients want to make changes
• Vector art can be scaled up infinitely without losing quality

PENCIL TO VECTOR

• Creating logo design requires many phrases
• Many meetings and review sessions are required to arrive at a design that works 
• Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography

FINAL ART GRAPHIC STYLE

• Decide what your graphic style is
• sedate, bold simple cute, sleek, technical, cartoony fun and cool, high tech 3D 
• Your design appeals to your audience

FINAL ART LINE QUALITY

• Refers to the smoothness and precise nature of your lines
• We use the Pen Tool to create perfect smote lines 
• Take your time 

FINAL ART LINE SHAPE

• If you have line art in your logo your line shape is important
• Try Art brush 

LOGO DESIGN RULES

• Describable
• Effective without color
• Memorable 
• Scalable

DESIGN STYLES

• Typeface Style 1: This style relies on a typeface to create the logo design creativity is utilized in the proximity, contast, color, customization of the letter forms

• Typeface Style 2: Mixing typefaces. This style uses 2 different types faces to create the logo design Strive to create balanced 

• Typeface Style 3: Typeface plus graphic element to create a and emphasized and balanced design Graphic elements must remain abstract 

• Typeface Style 4: Typeface plus symbols/shapes An even balance between art and typography is achieved in this style

• Typeface Style 5: Graphic focused design The graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role 

What happens in your mind?

Edited in pixel editor

Used markers and ink 

GD: DC Comics Logo

The logo I chose for my report was the DC Logo (comics). The original Logo for the new comics was created in 1940 and the letters, DC stood for "Detective Comics" as homage to their first successful Batman series. The original logo was a circular and said, "A DC Publication and had no background.

For many years the logo kept changing, in 1941 they changed the logo so that it said superman that way they would advertise the detective comics as well as their new superstar character, superman. 

They continued this until 1970 when they began to add their characters into their logos hoping to attract more readers. 

They simplified it again in 1972 and in 1974 the added "The line of superstars" 

In 1976 they finally designed the "Bullet Logo"which they stuck with for almost 30 years. 

Then in 2005 they changed it to what a lot of angry people called, "The Toothpaste Logo."

In 2012 the Logo was redesigned to what is most commonly known. The new logo still had the DC on it like the original logos but this time the D would be drawn to look like a page turning to reveal a C. 

The current logo looks very similar to this but is changed to be black white and silver

2012 and Current Logo

GD: Magazine Cover

Batgirl Painting

Edited in PixelEditor

Used water color and acrylic paint

GD: Portfolio Cover Design

GD: ROP Career Skills

How to write a good great resume 

YOUR PORTFOLIO

• A portfolio containing three or more of your best work samples and a written explanation of each piece
• Letter of Introduction
• Resume
• List of references
• Letter of Recommendation
• Use the ROP portfolio Handbook as a guide

  

JOB SEEKERS TRIFECTA

• A solid well written and well designed resume
• An equally well crafted list of positive references
• A flawless handwritten job application

YOUR RESUME SHOULD INCLUDE

• Who you are and how you can be contacted
• Your job objective
• Your level of education
• Your work history or experience
• Your special skills and abilities

EDIT AND REFINE YOUR RESUME 

• Take time to write you resume
• No typos use spell checker
• No mistakes, look for double words grammar errors 
• No misleading information
• Format you text for easy reading and searching

RESUME WRITING TIPS 

• List most recent job experience first 
• List most important skills first
• Leave out the obvious 
• Avoid negativity

• Go with what you got: summer jobs, volunteer experience, clubs, relevant hobbies
• Don't have a degree or diploma? State you r estimated date for completion, class of 201x
• Proof read, Ask at least 3 people to read you resume

STYLE CAN VARY

• Keep it professional, 
• well organized 
• easy to read 

HOW TO GET STARTED

• Find a program to write you resume with, such as word Google Docs, or Pages
• Think of what your ideal job mighty be this summer or in the future, align your resume info and objectives to that job 
• Use the Resume Template in the ROP Portfolio Handbook and list all your important details 

GD:Package Design

GD: Helvetica Movie Assignment

1.Where does Helvetica originate from? What country? 

Manchester, Switzerland

2.What does the original name mean? What is it's translation in English?

The original name means switzerland and the translation was "The swiss typeface"

3.What year was Helvetica created?
It was created in 1957

4.What is the design style that Helvetica brought to popularity worldwide?
The style that it brought to popularity was the swiss style 

5.List the names of 3 different design styles or design movements that are discussed in the film.
modernism, post modernism and scrounge typography 

6.Write about some of the insight about design you have taken away from the film. You can provide quotes if you like.

7.I think that what this film made me see was that everything that is "art" can be used creatively and expressively. Before you just look at fonts on signs and you kind of dismiss it but now you realize that everything is done with a purpose the lettering that you merely glanced at took a dedicated amount of time to make. Font where designed to influence what we think of something just as much as photographs and drawing are made.

Activities

1.Where can examples of Helvetica be seen? Can you spot some examples on our own campus? Use your camera and take a picture of a few examples and include in your blog post.

David Carson: 
He is a graphic designer and is best known for his experimental typography. He was named  the 9th best surfer in the world in 1989. He tyen designed the cover for Raygun in 1992. Ater this he began his own David Carson studio where he worked for many different companies (1995-1998).

http://en.wikipedia.org/wiki/David_Carson_(graphic_designer)
Images taken from Google Images

Paula Scher 
is a graphic designer. After getting her Bachelor of fine arts at Tyler School of Art. Shemoved to New York were she worked for CBS she also worked for Atlantic records but ended up going back to CBS for 8 years she designed about 150 album covers. She co founded Koppel and Scher and later became an educator. She is most known for her album covers, logos, and posters.

http://en.wikipedia.org/wiki/Paula_Scher
Images taken from Google Images

Erik Spiekermann 
is a german typographer and designer and from 1972-1979 he was freelance designer whose work ended up paying off when he founded MetaDesign with his 2 partners. Spiekermann then lest MetaDesign do to some diagreements and founded the UDN instead. It was later renamed once more to SpiekermannPartners. Here is some of his work:

http://en.wikipedia.org/wiki/Erik_Spiekermann
Images taken from Google Images

Nevile Brody 
he is a graphic designer, typographer and art director
He worked for the face and the arena magazine, the guardian and the observer, BBC and Times. He made album covers and T shirts and poster designs.

Thinking More Deeply:
How does a typeface create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of the content, but because of the typeface?

1.In HELVETICA, design writer Richard Poynor says, “The designer has an enormous responsibility” as the person who is “putting wires into our heads.” What does he mean? How would you define that responsibility?
    The designer is saying that different types of font are a form of expression and when someone sees this they try interpret it. A bunch of little wires in our brains go bazeerrrkk and through that we are able to feel differently about what the different fonts are representing/advertising.

2.Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
When ever I use my computer/laptop to write an essay or work on my short stories I use Times New Roman this is because when I got to middle school the teachers would always want us to use this font. I guess I use it because in am used to it and it looks neat and proffesional.

3.American designer David Carson says, “Don’t confuse legibility with communication.” What does he mean? What’s the difference between them?
Sometimes we think that when something is legible it s understandable but you can write an essay in tikes new roman and make it look very legible but if you don't get the right point across what is the point. Not only does your font have to look neat but it should also get the main point across.

4.How is design an expression of the times? How does politics affect the art of design?
Design is a form of expression because throughout times people have created new fonts and have come up with new ideas to promote their ads and work their propaganda. Designers ideas have evolved and changed do to what the public react to more. Over time font has become more neat do to the technology we now have. And it seems that it has gotten both more creative and proffesional

5.What is your reaction to the grunge style of type and design? Why do you think you respond to it that way?
Grunge seems king of tough and bold. Ithink this is because the font is bold and worn out as well and dark. I think it looks cool and edgy but personally I wouldnt use it to make my english essay. This is because isn't neat and clean.

6.Imagine that the post office, your local bank or other government or corporate entity whose signage is familiar to you started using a different typeface. How would that change their image or your feeling about that business or organization?
Most of the organizations already use very clean and neat typefaces but if they were to ever change it I am most most certain it wouldn't look as a clean and proffessional so I suppose I wouldn't like it and i would take a while to get used to.

7.What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?
I think that now I will take in too much more consideration the types of fonts designers use this is because before you look at a painting and you say wow that person took a lot of time and effort to make this and that. However you never take in consideration that a font designer paid as much attention to his font as a painter and I think this movie has made me more aware of that.

8.What changes, if any, has this film made in how you think about print and graphic design?
Whenever I see someone's designs or whenever I design I will pay attention to the detail, the time, the color, the font, the size, the shape, the position, and see whether it truly expresses the message. 

GD: Poster Assignment

GD: Illustrative Type