African Grey

Pencil, Graphite powder

Pixel Editor

GD: Logo Notes

Logo, Branding and Identity

Developing and understanding of branding framework

WHAT IS A BRAND?

• Brand is a "perceived" emotional corporate image as a whole, it is the reputation both claimed and perceived. 

WHAT IS BRANDING?

• A organizations brand or branding is essentially their public image
• A designer can create the framework for a brand, colors, fonts, artwork, style... but the audience completes the brand through an emotional reaction with it.

BRANDING EXAMPLES:

• Apple is an IT company that projects a humanist image, positive corporate ethics, and support of good causes.
• When people use the products they connect to the brand emotionally.

WHAT IS IDENTITY?

• Corporate Identity is compromised of the visual aspects that form the brand 
• Close attention is paid to executing a consistent experience for the viewer

WHAT IS IDENTITY DESIGN?

• The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide
• The identity can include the logo, logo variations, business cards, labels, envelopes, letterhead stationary, advertisements, tv commercials, packaging.

WHAT IS A LOGO?

• A logo is for identification 
• A logo is the simplest way a company or organization can represent itself, through the use of a mark or icon.

SUMMARY

• Brand- The perceived emotional corporate as a whole
• Identity- The visual aspects that form part of the overall brand
• Logo- Identifies a business in its simplest form via the use of a mark or icon

Logo Design 

VECTOR ART

• We create logos as vector art because it is flexible, powerful and easily edited this is important when clients want to make changes
• Vector art can be scaled up infinitely without losing quality

PENCIL TO VECTOR

• Creating logo design requires many phrases
• Many meetings and review sessions are required to arrive at a design that works 
• Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography

FINAL ART GRAPHIC STYLE

• Decide what your graphic style is
• sedate, bold simple cute, sleek, technical, cartoony fun and cool, high tech 3D 
• Your design appeals to your audience

FINAL ART LINE QUALITY

• Refers to the smoothness and precise nature of your lines
• We use the Pen Tool to create perfect smote lines 
• Take your time 

FINAL ART LINE SHAPE

• If you have line art in your logo your line shape is important
• Try Art brush 

LOGO DESIGN RULES

• Describable
• Effective without color
• Memorable 
• Scalable

DESIGN STYLES

• Typeface Style 1: This style relies on a typeface to create the logo design creativity is utilized in the proximity, contast, color, customization of the letter forms

• Typeface Style 2: Mixing typefaces. This style uses 2 different types faces to create the logo design Strive to create balanced 

• Typeface Style 3: Typeface plus graphic element to create a and emphasized and balanced design Graphic elements must remain abstract 

• Typeface Style 4: Typeface plus symbols/shapes An even balance between art and typography is achieved in this style

• Typeface Style 5: Graphic focused design The graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role 

What happens in your mind?

Edited in pixel editor

Used markers and ink 

GD: DC Comics Logo

The logo I chose for my report was the DC Logo (comics). The original Logo for the new comics was created in 1940 and the letters, DC stood for "Detective Comics" as homage to their first successful Batman series. The original logo was a circular and said, "A DC Publication and had no background.

For many years the logo kept changing, in 1941 they changed the logo so that it said superman that way they would advertise the detective comics as well as their new superstar character, superman. 

They continued this until 1970 when they began to add their characters into their logos hoping to attract more readers. 

They simplified it again in 1972 and in 1974 the added "The line of superstars" 

In 1976 they finally designed the "Bullet Logo"which they stuck with for almost 30 years. 

Then in 2005 they changed it to what a lot of angry people called, "The Toothpaste Logo."

In 2012 the Logo was redesigned to what is most commonly known. The new logo still had the DC on it like the original logos but this time the D would be drawn to look like a page turning to reveal a C. 

The current logo looks very similar to this but is changed to be black white and silver

2012 and Current Logo

GD: Magazine Cover

Batgirl Painting

Edited in PixelEditor

Used water color and acrylic paint

GD: Portfolio Cover Design

GD: ROP Career Skills

How to write a good great resume 

YOUR PORTFOLIO

• A portfolio containing three or more of your best work samples and a written explanation of each piece
• Letter of Introduction
• Resume
• List of references
• Letter of Recommendation
• Use the ROP portfolio Handbook as a guide

  

JOB SEEKERS TRIFECTA

• A solid well written and well designed resume
• An equally well crafted list of positive references
• A flawless handwritten job application

YOUR RESUME SHOULD INCLUDE

• Who you are and how you can be contacted
• Your job objective
• Your level of education
• Your work history or experience
• Your special skills and abilities

EDIT AND REFINE YOUR RESUME 

• Take time to write you resume
• No typos use spell checker
• No mistakes, look for double words grammar errors 
• No misleading information
• Format you text for easy reading and searching

RESUME WRITING TIPS 

• List most recent job experience first 
• List most important skills first
• Leave out the obvious 
• Avoid negativity

• Go with what you got: summer jobs, volunteer experience, clubs, relevant hobbies
• Don't have a degree or diploma? State you r estimated date for completion, class of 201x
• Proof read, Ask at least 3 people to read you resume

STYLE CAN VARY

• Keep it professional, 
• well organized 
• easy to read 

HOW TO GET STARTED

• Find a program to write you resume with, such as word Google Docs, or Pages
• Think of what your ideal job mighty be this summer or in the future, align your resume info and objectives to that job 
• Use the Resume Template in the ROP Portfolio Handbook and list all your important details 

GD:Package Design