GD: Color Theory Notes

Color Theory!!!!

COLOR WHEEL

There are three main parts of a color wheel: Primary, Secondary, and Tertiary. 

There are two models: Pigment and Light.

Primary: Red, Yellow, Green You mix these to create the Secondary colors

You mix Secondary and Primary to create Tertiary

ROYGBIV

 is part of the visible color spectrum

These are the ones you see in the rainbow

we don't have purple because its copy right

Primary colors (pigment): Red, Yellow, and Blue

Primary colors (Light): Red, Green, and Blue

Adobe illustrator tells you if your colors are too bright to be printed

Subtractive colors (Pigment): Mix all the colors make black

Additive colors (Light): Mix all the colors form white

COLOR DISTANCE ILLUSION

when you are far away colors seem dimmer

When you are close to an object the colors are bright

DESCRIBING COLOR

Cool Colors: Green Blue Purple

Warm Color: Red Orange Yellow 

COLOR MIXING

Light generated color: RGB

Pigment Generated: RYB

Print Process Model: CMYK

OTHER COLOR MODES

Monochrome only using one color hue or value

Then its uses tints shades tones

Grey Scale uses black and white only 

Web Safe RGB

Uses a Hexadecimal compatible

COLOR MODIFICATION

a TINT is when you add white to a pure hue

SHADING is when you add black to a pure hue

a TONE is when you add grey to a pure hue

COLOR HARMONY 

Complementary colors, compliment each other because they are opposite of each other on the color wheel

Split Complementary, are colors that are complimentary and then you add a color that is 2 to the side 

Analogous Colors, are color that are next to each other on the color wheel

Triads, triangle colors on the color wheel 

Tetradic, are colors that are rectangles in the color when 

Quadrilateral square color on the color wheel 

COLOR PALLETS

Pop Art

Russian Poster Art 

Metal

Earth

Beach

Flowers

Fruit

Vegetables

They evoke mood, location, and emotion

COLOR PROPERTIES

Cool

Warm

Bright

Dark

Saturated

Desaturated

COLOR INTENSITY changes in relation to its surrounding color 

COLOR ASSOCIATIONS

These types of color associations are universal to all people 

73% of purchasing decisions are now made in store

catching the shoppers eye and influencing what we buy

Color increases brand recognition by 80% 

Color affects appetite

Blue is a rare occurrence in nature

We have no appetite response to blue food

Affects the mind 

Pink is a tranquilizing color that drains your energy

Use in prison cells and locker rooms