Design Typography
-Fonts are the clothing that our ideas wear
Types of Fonts
Baskerville, Frutiger, Futura, Garamond,
Gill Sans, Helvetica, Palatino, and Times New Roman
are some of the best fonts
Serif vs Sans Serif:
Serif reads best at smaller sizes, can be complimentary.
Sans Serif is best for heading and movie titles
they are used to make them stand out and POP!
Number of Fonts
Too many fonts spoil the design and confuse the reader.
They confuse the reader and just look awful
Fonts that are too similar cause ambiguity.
You don't want to make them look to bizarre
but you don't want to map ether boring either.
Caps
ALL CAPITAL LETTERS ARE THE EQUIVALENT OF SHOUTING
AND ARE DIFFICULT TO READ.
That pretty much sums it all
What is most important is to know when they are appropriate
and when there are not
Alignment:
Left alignment reads easiest, consider eye flow as it moves down the page.
Emphasis:
Use these tools with discretion and without disturbing eye flow
For example: Italics, Bold, Size, Color, Typestyle change
Integrity:
Avoid stretching or distorting type.
Weight:
Is this Font Heavy or Light
Kerning and Tracking
The mac is not a typewriter Kerning and tracking
Kerning allow the letter to overlap a bit to map them look more uniform
Pay attention to this if you design a logo
Large Text Blocks Rags
Pay attention to the rags on your paragraphs
to make them look more uniform and it is much easier to read
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