GD: Illustrative Type

GD: Typeface Type Face Project

RRRRRRRRYYYYUUUUUUUUUKKKKKKK

GD: Typographic Notes

Design Typography 

-Fonts are the clothing that our ideas wear

Types of Fonts 
Baskerville, Frutiger, Futura, Garamond, 
Gill Sans, Helvetica, Palatino, and Times New Roman
are some of the best fonts

Serif vs Sans Serif:
Serif reads best at smaller sizes, can be complimentary.
Sans Serif is best for heading and movie titles
they are used to make them stand out and POP!

Number of Fonts 
Too many fonts spoil the design and confuse the reader.
They confuse the reader and just look awful
Fonts that are too similar cause ambiguity.
You don't want to make them look to bizarre
but you don't want to map ether boring either.

Caps
ALL CAPITAL LETTERS ARE THE EQUIVALENT OF SHOUTING
AND ARE DIFFICULT TO READ.
That pretty much sums it all
What is most important is to know when they are appropriate
and when there are not

Alignment: 
Left alignment reads easiest, consider eye flow as it moves down the page.

Emphasis: 
Use these tools with discretion and without disturbing eye flow
For example: Italics, Bold, Size, Color, Typestyle change

Integrity: 
Avoid stretching or distorting type.

Weight:
 Is this Font Heavy or Light

Kerning and Tracking 
The mac is not a typewriter Kerning and tracking
Kerning allow the letter to overlap a bit to map them look more uniform
Pay attention to this if you design a logo

Large Text Blocks Rags 
Pay attention to the rags on your paragraphs
to make them look more uniform and it is much easier to read

GD: Sugar Skull

GD: Color Theory Notes

Color Theory!!!!

COLOR WHEEL

There are three main parts of a color wheel: Primary, Secondary, and Tertiary. 

There are two models: Pigment and Light.

Primary: Red, Yellow, Green You mix these to create the Secondary colors

You mix Secondary and Primary to create Tertiary

ROYGBIV

 is part of the visible color spectrum

These are the ones you see in the rainbow

we don't have purple because its copy right

Primary colors (pigment): Red, Yellow, and Blue

Primary colors (Light): Red, Green, and Blue

Adobe illustrator tells you if your colors are too bright to be printed

Subtractive colors (Pigment): Mix all the colors make black

Additive colors (Light): Mix all the colors form white

COLOR DISTANCE ILLUSION

when you are far away colors seem dimmer

When you are close to an object the colors are bright

DESCRIBING COLOR

Cool Colors: Green Blue Purple

Warm Color: Red Orange Yellow 

COLOR MIXING

Light generated color: RGB

Pigment Generated: RYB

Print Process Model: CMYK

OTHER COLOR MODES

Monochrome only using one color hue or value

Then its uses tints shades tones

Grey Scale uses black and white only 

Web Safe RGB

Uses a Hexadecimal compatible

COLOR MODIFICATION

a TINT is when you add white to a pure hue

SHADING is when you add black to a pure hue

a TONE is when you add grey to a pure hue

COLOR HARMONY 

Complementary colors, compliment each other because they are opposite of each other on the color wheel

Split Complementary, are colors that are complimentary and then you add a color that is 2 to the side 

Analogous Colors, are color that are next to each other on the color wheel

Triads, triangle colors on the color wheel 

Tetradic, are colors that are rectangles in the color when 

Quadrilateral square color on the color wheel 

COLOR PALLETS

Pop Art

Russian Poster Art 

Metal

Earth

Beach

Flowers

Fruit

Vegetables

They evoke mood, location, and emotion

COLOR PROPERTIES

Cool

Warm

Bright

Dark

Saturated

Desaturated

COLOR INTENSITY changes in relation to its surrounding color 

COLOR ASSOCIATIONS

These types of color associations are universal to all people 

73% of purchasing decisions are now made in store

catching the shoppers eye and influencing what we buy

Color increases brand recognition by 80% 

Color affects appetite

Blue is a rare occurrence in nature

We have no appetite response to blue food

Affects the mind 

Pink is a tranquilizing color that drains your energy

Use in prison cells and locker rooms

GD: Part C Writing Assignment

Part C Writing Assignment 

1. The three primary colors on the pigment color wheel are Blue, Yellow and Red. The primary colors on the Light color wheel are Red, Green, and Blue.
2. The secondary colors on the color wheel are made from mixing the primary colors. For example, Red and Yellow make orange. Yellow and Blue make Green. and Blue and Red make Purple.
3. The tertiary colors are made from mixing the secondary and primary colors. For example yellow and green make Yellow-Green 
4. The Subtractive colors are pigment colors. Mixed all together they would turn black. Additive colors are usually referred to as Light Colors, all together they would mix into a white.
5. When you look an object from close up the colors are much more brighter than when you look at them from far away even though the are still the same colors. 
6. One color can affect the others intensity or brightness, for example a dark blue and a dark purple would just wash each other out. And the Blue would't look as bright however if blue were to be paired up with white the blue would stand out a lot more.
7. An example of a of a greyscale image, and monotone image 

CANTINFLAS!!!!

complimentary color

GD: Primary Palette

GD: Color wheel